The Aim
Building the ultimate circular customer experience
Currently, fashion brands and retailers are restricted to listing stock on third-party marketplaces or launching their rental websites independently of their flagship retail sites to enter the circular market.
This creates a fragmented customer journey, and customers increasingly want a single eCommerce experience with brands; regardless of whether they are renting or purchasing an item.
Zoa Rental Lab aims to understand what a future customer experience looks like and to bring it to life.