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Why Rental

Everyone wins with rental

Rental helps solve fashion's sustainability crisis and is financially beneficial for you and your customers

Booming customer demand

The way the world consumes is changing - change with it

Customers are no longer satisfied with linear business models and are demanding more from retailers: more flexibility, more sustainability and, more affordability. Demand for rental is forecast to grow by 10% annually.

  • Embrace the next major innovation in fashion
  • Complement your retail offer
  • Access new and next-generation customers
  • Increase engagement with existing loyal customers

Profit maximise

Profit again, and again, and again. Reap the rewards of rental

Rental can generate 3x more revenue per item than selling at RRP and 10x more than an off-price sale.  It also provides a sustainable alternative to disposing of redundant stock.

  • Increase profit
  • Generate up to 3x  more revenue per item vs. RRP
  • Increase customer lifetime spend
  • Utilise redundant stock

Lead on sustainability

Combat the take-make-waste model and reduce overconsumption

Fashion contributes up to 10% of global greenhouse emissions, with the traditional retail model resulting in an eye-watering level of waste. Rental facilitates the sharing of items, reducing excessive production and consumption.

  • Reduce wasteful and costly production whilst maximising profit
  • Hit critical sustainability targets
  • Introduce circularity to the core of your business
  • Take a leading position and drive environmental change

Stay in the loop


How Do We Get To a 1.5°C Wardrobe?

Branding and design

6 Top Tips for Your Fashion Rental Brand

Go to blog

Start your rental journey with Zoa

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