Why Rental
Take advantage of one of the fastest-growing areas of the fashion market and offer your customers easy sustainability. A pay-per-wear model gives you access to a generation of new consumers.
Booming customer demand
By 2030 the UK fashion rental market will be worth £1.5bn. Customers are demanding more from retailers: more flexibility, more sustainability and, more affordability. A pay-per-wear model lets you access new customers and increase engagement with existing customers.
Profit maximise
A pay-per-wear model can generate 7x more profit per item than selling at RRP, with products being rented up to 30 times. It also provides a sustainable and financially superior alternative to discount retailing.
Valuable insight
We believe in the power of data; that’s why we deliver invaluable analytics, allowing you to track performance, understand customer behaviour, generate product insight, and grow your rental offering.
Lead on sustainability
Position as a leader in sustainability, and help consumers reduce their fashion carbon footprint by offering them an alternative to ownership. By facilitating the sharing of “worn-once” items, we can reduce carbon emissions per wear by up to 87%.
